Taught course

Introduction to digital marketing (online short course)

Open University · School of Access, Open and Cross-curricular Innovation

Entry requirements

You don’t need any prior digital marketing knowledge to join this course, although any work experience will help enhance and contextualise your learning. It’s suitable for those who are new to the subject and want to build their knowledge, traditional marketers and communicators who would like to upskill in digital marketing, and more experienced marketers who want to cement their knowledge of the latest trends.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 24 hours to complete and you can learn at your own pace.

Months of entry


Course content

Gain the skills to get ahead in digital marketing with The Open University (OU) and industry experts, Target Internet. Whether you’re new to digital marketing or want to build on existing experience, this course will introduce you to the core principles and latest trends that will help you plan first-class, user-centric campaigns and guide you through the dynamic digital marketing landscape.

You’ll learn to:

  • identify and understand the latest trends in digital marketing
  • develop user journeys and user journey maps
  • assess user journey maps and plan improvements
  • design content marketing
  • identify, set and measure digital marketing objectives.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.2 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Multiple-choice questionnaires100

Course contact details

The Open University