Taught course

Email marketing eCRM (online short course)

Open University · School of Access, Open and Cross-curricular Innovation

Entry requirements

You don’t need any prior knowledge of email marketing to join this course, although any work experience will enhance and contextualise your learning. It’s suitable for those who are new to the subject and want to build their knowledge, traditional marketers and communicators who would like to upskill in email marketing, and more experienced marketers who want to cement their knowledge of the latest trends.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 24 hours to complete and you can learn at your own pace.

Months of entry


Course content

Develop skills to plan, build, and measure successful email marketing campaigns with The Open University (OU) and industry experts, Target Internet. Whether you are new to email marketing or have some existing experience, this course will equip you with the critical knowledge to create high-performing emails that engage your audience, build loyalty and drive engagement.

You’ll learn to:

  • apply a best-practice approach to email marketing
  • create email designs and build email templates
  • interpret email and analytics reports for ongoing email campaign performance
  • identify and use email service providers to set effective targeting and manage data.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.2 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Multiple-choice questionnaires100

Course contact details

The Open University