Taught course

Social media marketing (online short course)

Open University · School of Access, Open and Cross-curricular Innovation

Entry requirements

You don’t need any prior social media marketing knowledge to join this course, although any work experience will help enhance and contextualise your learning. It’s suitable for those who are new to the subject and want to build their knowledge, traditional marketers and communicators who would like to upskill in social media, and more experienced marketers who want to cement their knowledge of the latest trends.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 32 hours to complete and you can learn at your own pace.

Months of entry


Course content

Gain the skills to create stand-out social media campaigns with The Open University (OU) and industry experts, Target Internet. Whether you are new to social media marketing or want to build on existing experience, this course will equip you with the critical skills you need to use social media in a way that engages and resonates with your audience.

You’ll learn to:

  • develop and plan effective social media campaigns that align user journeys and business objectives
  • apply social media listening tools to gain market insights and monitor campaign success
  • assess and plan to avoid social media disasters
  • evaluate and analyse social media campaigns using social and web analytics.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.3 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Multiple-choice questionnaires100

Course contact details

The Open University