Digital marketing strategy (online short course)

Entry requirements

This course is ideal for anyone who has some existing experience in digital marketing and would like to develop their ability and confidence to create digital marketing strategies. Any work experience will enhance and contextualise your learning.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications and business.

If you are looking to gain introductory skills, see our short course Introduction to digital marketing.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 32 hours to complete and you can learn at your own pace. You can begin learning at any time and you will have at least six months to complete the course.

Months of entry

Anytime

Course content

Develop the skills to create a first-class digital marketing strategy with The Open University (OU) and industry experts, Target Internet. Aimed at those who want to build on existing experience in digital marketing, this course uses the proven SOSTAC® planning framework to guide you in building a robust strategy that meets your business objectives. This framework covers the fundamental aspects of marketing: situation, objectives, strategy, tactics, action and control.

You’ll gain the skills to put users at the centre of your strategy, set clear objectives, monitor progress, and interpret analytics reports to improve, iterate, and optimise your strategy.

Fees and funding

Assessment