Online display advertising (online short course)

Entry requirements

You don't need any prior knowledge of online display advertising to join this course, although any work experience will enhance and contextualise your learning.

It's suitable for those who are new to the subject and want to build their knowledge, traditional marketers and communicators who would like to upskill in online display marketing, and more experienced marketers who want to cement their knowledge of the latest trends.

The content in this course is suitable for a global audience and the skills you learn can be applied in a wide range of marketing roles, whether in the public or third sector, large corporates, or SMEs.

This course will take around 24 hours to complete and you can learn at your own pace. You can begin learning at any time and you will have at least six months to complete the course.

Months of entry

Anytime

Course content

Discover how to plan, implement and measure high-performing online display advertising campaigns with The Open University (OU) and industry experts, Target Internet. Whether you are new to online advertising or have some existing experience, you'll learn what it takes to get the right message in front of the right user in the right place and time. You'll explore formats and creative approaches and unlock the skills to use insight tools and analytics to continually improve and deliver a better return on investment.

Fees and funding

Assessment