Taught course

Marketing and Digital Communications

Institution
Queen Mary, University of London · Business Management
Qualifications
MSc

Entry requirements

Degree requirements

A 2:1 or above at undergraduate level in any subject.

Find out more about how to apply for our postgraduate taught courses.

Months of entry

September

Course content

The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.

The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.

  • Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.
  • Learn to apply marketing concepts to relationship-building and networked communication.
  • Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.

Fees and funding

There are a number of ways you can fund your postgraduate degree.

Our Advice and Counselling service offers specialist support on financial issues, which you can access as soon as you apply for a place at Queen Mary. Before you apply, you can access our funding guides and advice on managing your money:

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Business and Management School
Email
pgtadmissions@qmul.ac.uk