Marketing
Entry requirements
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.
Months of entry
September
Course content
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.
- Gain the key skills required for a successful career in marketing
- Learn about marketing management strategy and the development processes to bring new products to market
- Learn about research methods, including techniques of data collection and analysis
Option to choose a specialist pathway to help you stand out in the job market:
- Business-to-business
- Consumer behaviour
- International marketing
- Retailing
- Services
You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. This will need to be discussed on an individual basis with the course director.
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Research training recognition from the ESRC. This course has also been approved and accredited by the Chartered Institute of Marketing to provide direct entry on the CIM's Professional Postgraduate Diploma in Marketing.
Course contact details
- Name
- Alliance Manchester Business School
- pg.ambs@manchester.ac.uk
- Phone
- +44 (0) 161 306 1339