Entry requirements

We normally look for a First or Upper Second class honours (2:1) degree from a UK university or the overseas equivalent, in any discipline. All applicants must pay a £60 non-refundable application fee before applications are considered. See Alliance MBS website for further details of entry requirements and method of payment.

Months of entry


Course content

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area.
As well as learning the fundamentals of marketing, you can also take one of our specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.
Specialism pathways are offered in:
  • Business-to-business
  • Consumer behaviour
  • International marketing
  • Retailing
  • Services
The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis.

Course recognition
The course has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Diploma in Marketing.
Visit www.mbs.ac.uk/masters/courses for more details.

Career opportunities
Recent recruiters include: BSkyB, Dare, Logitech, L’Oréal, Marks & Spencer, Morris Group International, Open Table GmbH, Royal Dutch Shell plc, Samsung Electronics, Tesco plc, Unilever, Volkswagen Group UK
Course structure (All taught course units are 15 credits)
Semester 1:
  • Critical Marketing
  • Marketing Implementation
  • Marketing Strategy and New Product Development
  • Marketing and Communications Professional Analytics*
Semester 2:
Route 1:
MSc Marketing
  • — Marketing and Communications Professional Analytics*
Three elective units from**:
  • Advertising
  • Business-to-Business Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility
  • Crisis Management
  • Customer Experience Management and Relationship Marketing
  • Digital Technologies for Marketing
  • e-Business
  • International Marketing
  • Marketing Communications and Branding
  • Retail Marketing
  • Services Marketing
Route 2:
MSc Marketing (Specialism)
  • Marketing and Communications Professional Analytics*
  • Two elective units from Route 1 list
  • Specialism core module
  • Specialism-focused dissertation
MSc Marketing (Business-to-Business) Core module:
  • Business-to-Business Marketing
MSc Marketing (Consumer Behaviour) Core module:
  • Consumer Behaviour
MSc Marketing (International) Core module:
  • International Marketing
MSc Marketing (Retailing) Core module:
  • Retail Marketing
MSc Marketing (Services) Core module:
  • Services Marketing
*Marketing and Communications Professional Analytics is a dual semester module worth 30 credits.
**By agreement with the course director, one elective unit may be taken from another Masters course. All elective units are subject to availability and timetabling constraints.
Summer research period
Research dissertation [60 credits]
The dissertation gives you the opportunity to apply what you have learned in the taught part of the course. It normally consists of a literature review followed by a piece of empirical work, involving either qualitative or quantitative research. Topics reflect the expertise of lecturers and you may be asked to choose from a list of options.
Examples of recent dissertation topics include:
  • The visual branding of specialty coffee: the cases of Nespresso and Starbucks in the UK and China
  • The online customer experience: an exploratory study in the UK travel agency sector
  • The spillover effect of Unilever’s corporate brand image and its impacts on its product brands
  • The motivations for creating an international joint venture: A study of the petroleum industry.

Information for international students

IELTS 7.0 or TOEFL 100 internet-based. English language test results submitted must be less than two years old. See the website for more information.

Fees and funding

UK students
International students

Alliance MBS Scholarships are also available - contact the Admissions Office for details and visit the Alliance MBS website for further details.

Qualification and course duration


full time
12 months

Course contact details

Masters Admissions
+44 (0)161 306 1339