Taught course

MBA (Digital Marketing)

University of East London · Royal Docks Business School - RDBS

Entry requirements

Minimum 2:2 Honours
We would normally expect you to have Grade C in GCSE English and Maths.

Months of entry


Course content

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it's accredited by the Chartered Management Institute, so you can be sure you're learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • MBA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Applicant Relations
+44 (0) 208 223 3333