Taught course

MSc Global Digital Marketing

Institution
University of Essex Online · Business
Qualifications
MSc
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Entry requirements

Here at the University of Essex Online, we believe education should be accessible to all. That is why we offer both academic and work-based experience routes onto our MSc Global Digital Marketing. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.
Academic entry route
You must have the following qualifications as a minimum:
  • an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification
Work experience entry route
You must meet the following criteria:
  • Have at least three years’ relevant work experience.
English language requirement
Our courses are taught in English, so you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Months of entry

April, July, October

Course content

The specialist MSc Global Digital Marketing will equip you with the skills and knowledge to elevate your marketing career across the globe. Access to large volumes of data and a range of marketing channels, coupled with ever-changing consumer needs, makes for a highly complex business environment. Organisations must constantly learn to respond to changes to remain part of the competition.

On this course, you will study a range of innovative topics such as:

  • the internal processes behind consumer behaviour and how to devise appropriate marketing strategies
  • management of communications, both internally and externally and how to satisfy stakeholder needs
  • the collection and organisation of data, technicalities and why it’s important for managers

A 15% Course Scholarship is available for the April and July 2025 intakes of various Masters degrees, including MSc Global Digital Marketing. To find out more, please contact our Admissions team.

We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.

Information for international students

International students residing in specific regions outside of the UK may be eligible for a partial scholarship for our undergraduate and postgraduate online courses.

Fees and funding

UK students
£12,471
International students
£13,049

A 15% Course Scholarship is available for the April and July 2025 intakes of various Masters degrees, including MSc Global Digital Marketing. To find out more, please contact our Admissions team.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Online learningis available for this qualification

Course contact details

Name
Enquiries team
Email
enquiries@online.essex.ac.uk
Phone
+441206489358
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