MSc Global Digital Marketing

The specialist MSc Global Digital Marketing will equip you with the skills and knowledge to elevate your marketing career across the globe. Access to large volumes of data and a range of marketing channels, coupled with ever-changing consumer needs, makes for a highly complex business environment. Organisations must constantly learn to respond to changes to remain part of the competition.

On this course, you will study a range of innovative topics such as:

• the internal processes behind consumer behaviour and how to devise appropriate marketing strategies
• management of communications, both internally and externally and how to satisfy stakeholder needs
• the collection and organisation of data, technicalities and why it’s important for managers

We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.

• Over 80% of postgraduates saw a salary increase
• 3 in 5 postgraduate alumni said their degree helped them gain a promotion
• 2 in 5 students feel ready to make a career change
• 90% of students felt better prepared for their career after studying with us