Entry requirements

Here at the University of Essex Online, we believe education should be accessible to all. That is why we offer both academic and work-based experience routes onto our PG Cert Global Digital Marketing. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

Academic entry route
You must have the following qualifications as a minimum:
  • an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification
Work experience entry route
You must meet the following criteria:
  • as a minimum you must have at least five years’ relevant work experience in marketing
English language requirement
Our courses are taught in English, so you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Months of entry

July, October

Course content

Many modern businesses are expected to operate on a global scale, which presents a variety of new opportunities and external challenges. It is crucial for marketing professionals to have a clear understanding of the digital channels available and how to acquire new customers to drive growth.

You will discover more about the global context in which businesses today operate in, in addition to learning new approaches about tailoring marketing strategies.
On this course, you will explore a wide range of areas including:
  • the external forces affecting international business operations
  • how market strategies can influence consumer behaviour and psychology
  • the key drivers in business to help optimise the customer journey

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • PGCert
    part time
    8 months
    • Online learningis available for this qualification

Course contact details

Enquiries team