International Strategic Marketing

Entry requirements

2.1 Honours degree or non-UK equivalent (eg, a GPA of 3.0 or above) in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing, or marketing and economics. This is a specialist degree for students with a background in a relevant field of study. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise & Business Growth.

International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.

Months of entry

September

Course content

The MSc International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

• You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
• You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
• You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
• You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
• Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
• We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
• Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.

Information for international students

Please see the English language requirements and the international page.

Fees and funding

Qualification and course duration

MSc

Further details of qualification

The Masters in International Strategic Marketing is a new specialist programme, building on your general foundation in business/commerce and management. It is designed to develop the skills, knowledge and understanding required by marketing professionals operating in today's highly globalised and competitive world.