International Strategic Marketing

Entry requirements

2.1 Hons (or non-UK equivalent) in Business Management, Marketing or Commerce. We can also accept a Social Science degree with at least 5 credit bearing modules in Management and/or Marketing at an average grade of pass.

Applicants with 2.1 Hons (or non-UK equivalent) in any subject with 2 years work experience in a Marketing role might be considered.

This is a specialized degree. If you do not have prior knowledge or experience in Marketing but are interested in pursuing further studies and a career in the field, we recommend considering applying to our new programme: MSc Management with Marketing.

International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.

Months of entry

September

Course content

Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.

Why this Programme?

• Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.
• Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.
• CIM logoExpand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
• Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.
• Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.

Information for international students

International English Language Testing System (IELTS) Academic and Academic Online (not General Training)

• 6.5 overall with no subtest less than 6.0
• IELTS One Skill Retake Accepted
• Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.