International Strategic Marketing

Entry requirements

Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree and

• at least 25% of credits in marketing, management or economics with at least 5% in marketing OR
• at least 25% of credits in marketing, management or economics and at least a year of marketing professional experience OR
• at least two years of marketing professional experience.

International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.

Months of entry

September

Course content

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

• You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.

• You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.

• You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
• You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
• Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
• We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
• Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.

Adam Smith Business School is triple accredited

www.gla.ac.uk/schools/business/aboutus/accreditationsandrankings/

Information for international students

Please see the English language Requirements.

This one-year masters programme is eligible for a new, streamlined visa application process: find out more

www.gla.ac.uk/international/visapilot/

www.gla.ac.uk/international/support/

Fees and funding

Qualification and course duration

MSc

Further details of qualification

The Masters in International Strategic Marketing is a new specialist programme, building on your general foundation in business/commerce and management. It is designed to develop the skills, knowledge and understanding required by marketing professionals operating in today's highly globalised and competitive world.