Taught course

International Strategic Marketing

Institution
University of Glasgow · Adam Smith Business School
Qualifications
MSc

Entry requirements

2.1 Honours degree or non-UK equivalent (eg, a GPA of 3.0 or above) in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing, or marketing and economics. This is a specialist degree for students with a background in a relevant field of study. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise & Business Growth.

International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.

Months of entry

September

Course content

This specialist programme will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective and will promote an appreciation of how these are utilised in strategic marketing planning.

Why Glasgow

  • You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
  • You will foster a critical appreciation of relevant theoretical, methodological and technical source material from across the marketing discipline.
  • You will gain analytical and interpretive skills, which will enable you to integrate these with essential marketing management skills, relating to other management functions.
  • You will have the opportunity to attend networking events and guest speaker lectures by business leaders. Previous speakers have included the head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
  • You will be taught by staff who have particular strengths in the areas of ethics, brand management, and services marketing, with a strong focus on digital platforms for some.

Programme structure

You will take nine core and three optional courses, followed by a substantial independent piece of work. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and business simulations.

Core courses

  • Consumer behaviour
  • Global business environment
  • International strategic management
  • Managing across cultures and comparative management
  • Marketing communications
  • Marketing ethics and society
  • Marketing planning and decision making
  • Services marketing
  • Strategic marketing management.

Optional courses may include

  • Analytical problems in marketing futurecast
  • Business simulation
  • Export marketing
  • E-Marketing strategy
  • International brand management
  • Internationalisation of SMEs
  • Marketing research
  • Retail marketing
  • Sales management and techniques
  • Strategic marketing consultancy.

Career prospects

This programme emphasises reflective learning, active participation, and the development of interpretive, evaluative and problem-solving abilities which provide benefits for employers and enhance the career prospects of our graduates. You will participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings. Many students have taken fast track routes to senior positions such as marketing managers, group brand managers, marketing research executives and account managers. Some international companies which have appointed our graduates include Siemens, Citigroup, and Procter & Gamble.

Our dedicated College of Social Sciences Employability Officer works with students to enhance their employability

Information for international students

Please refer to our website for more information.

For applicants whose first language is not English, the University sets a minimum English Language proficiency level.

International English Language Testing System (IELTS) Academic module (not General Training):

  • overall score 6.5
  • two sub-tests no less than 6.5, no sub-test less than 6.0
  • or equivalent scores in another recognised qualification:

Common equivalent English language qualifications

All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • ibTOEFL: 90; no sub-test less than:
    • Reading: 20
    • Listening: 19
    • Speaking: 19
    • Writing: 23
  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
  • CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
  • PTE Academic (Pearson Test of English, Academic test): 60; no sub-test less than 59
  • Trinity College London Integrated Skills in English: ISEII at Distinction with Distinction in all sub-tests

For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept an IELTS test (Academic module) from any of the 1000 IELTS test centres from around the world and we do not require a specific UKVI IELTS test for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme.

Pre-sessional courses

The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:

Fees and funding

UK students
£11250
International students
£19500

Qualification and course duration

MSc

full time
12 months

Course contact details