Digital Marketing and Analytics - January

Entry requirements

A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.

All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

Months of entry

January

Course content

How do brands stand out in a world where every click, like and share is tracked? And how will you stand out in one of the most in-demand career paths today?

The MSc Digital Marketing and Analytics equips you with the creative and analytical skills to thrive in the digital marketing landscape - where insight is driven by data and innovation shapes success.

At KBS, you’ll explore digital strategy, social media storytelling, consumer behaviour, data mining and analytics tools.

You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability.

With guest lectures, industry projects and a strong global focus, you’ll graduate ready to lead digital marketing strategies that are intelligent, impactful and future-facing.

What Triple Accreditation Means for You

• Future-focused: Your teaching will meet the highest international standards – which are valued by employers worldwide.
• Globally-connected: You’ll study alongside students and experts from all over the world – developing your own network.
• Career-ready: You will gain real-world experience and practical skills that strengthen your career prospects and develop a stand-out CV.

Study the Digital Marketing and Analytics MSc at Kent Business School and graduate with the confidence to excel in your career.

Information for international students

Please see our International Student website for entry requirements by country and other relevant information. Please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.

For detailed information see our English language requirements web pages.

Need help with English?

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways

Fees and funding

Please see our funding pages for the most current information.