Entry requirements

A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.

All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

Months of entry

September

Course content

How do brands stand out in a world where every click, like and share is tracked? And how will you stand out in one of the most in-demand career paths today?

The MSc Digital Marketing and Analytics equips you with the creative and analytical skills to thrive in the digital marketing landscape - where insight is driven by data and innovation shapes success.

At KBS, you’ll explore digital strategy, social media storytelling, consumer behaviour, data mining and analytics tools.

You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability.

With guest lectures, industry projects and a strong global focus, you’ll graduate ready to lead digital marketing strategies that are intelligent, impactful and future-facing.

Information for international students

Please see our International Student website for entry requirements by country and other relevant information. Please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree.

For detailed information see our English language requirements web pages.

Need help with English?

Applicants who are required to meet an English language condition may be able to study a pre-sessional course in English for Academic Purposes through Kent International Pathways.

Fees and funding

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Qualification, course duration and attendance options

  • MSc
    full time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Kent Business School
Email
study@kent.ac.uk
Phone
+44 (0)1227 827726