Entry requirements

A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification approved by the University) in a subject with some element of quantitative or analytical study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar.

Applicants with relevant work experience are encouraged to apply.

Months of entry


Course content

Dive into a top-tier Marketing programme at Southampton, ranked Top 5 in the UK by the Complete University Guide 2023. We were also the first university in the UK to offer a master’s in marketing analytics.
Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.
Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.
Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Information for international students

IELTS language requirements: 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Fees and funding

UK students
International students

A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Admissions Enquiries
+44 (0)23 8059 4732