Entry requirements

You'll need a 2.1 degree in a subject with some element of quantitative or analytical study such as marketing, analytics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply.

Months of entry

September

Course content

Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.

Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.

Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.

Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).

Information for international students

If English is not your first language, you will need to demonstrate your English ability by meeting our Band C requirements: IELTS 6.5 overall, with a minimum of 6.0 in all components. For information on other accepted English language tests, please see our website.

Fees and funding

A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information - https://www.southampton.ac.uk/courses/funding/postgraduate.page

Qualification, course duration and attendance options

MSc
full time
12 months
- Campus-based learningis available for this qualification

Course contact details

Name: Faculty of Social Sciences
Email: enquiries@southampton.ac.uk

Phone: +44(0)23 8059 5000

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Marketing Analytics