Taught course
Marketing Analytics
Entry requirements
A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification approved by the University) in a subject with some element of quantitative or analytical study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply.
Months of entry
September
Course content
Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.
Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.
Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.
Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.
Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).
Information for international students
IELTS language requirements: 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.
Fees and funding
Please check the website for information.
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Faculty of Social Sciences
- enquiries@southampton.ac.uk
- Phone
- +44(0)23 8059 5000