Taught course

Marketing Analytics

University of Southampton · Southampton Business School

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Entry requirements

2:1 classification UK bachelors degree or equivalent.

Months of entry


Course content

Southampton is proud to be ranked Top 10 in the UK for Marketing by the Complete University Guide 2022. We were also the first university in the UK to offer a master’s in marketing analytics.

- We collaborate with industry leaders who inform the curriculum so you can learn best-practice marketing techniques and the latest research.

- You'll be taught by world-leading experts in digital marketing and data analytics.

- You'll learn about new and relevant topics that only a small number of UK analytics degrees offer, like text mining and social media data analysis.

- You'll be able to learn R and SAS software - valuable for a career in analytics. You could even become a certified SAS Base Programmer upon graduating.

- Our graduates have gone on to join global companies such as BMW and Starbucks.

Information for international students

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

The following scores are accepted for direct entry:

  • IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking

All tests must be no more than two years old at the time of enrolment.

Fees and funding

UK students
International students

A variety of scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Please check the website for more information.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Admissions Enquiries
+44 (0)23 8059 4393