Taught course
Strategic Brand Management in the Digital Age
Entry requirements
Need to have completed at least one year of Undergraduate study.
Months of entry
July
Course content
In today’s world, strong brands shape consumer perceptions across every touchpoint. This course introduces students to the core principles of strategic brand management, covering brand equity, positioning, communication, and consumer–brand relationships in both online and offline contexts.
Through real-world cases, interactive group activities and a final pitch presentation, you’ll apply practical branding frameworks to analyse challenges and develop effective strategies. This course offers a fast-paced, hands-on opportunity to build confidence and capability in modern brand management.
Information for international students
Need to have completed at least one year of Undergraduate study
Fees and funding
Qualification, course duration and attendance options
- Non-credit bearing
- full time0 months
- Campus-based learningis available for this qualification
1 week
Course contact details
- Name
- University of Southampton Summer Schools
- summer@soton.ac.uk