Taught course

Marketing and Brand Management

Institution
Nottingham Trent University · Nottingham Business School
Qualifications
MSc

Entry requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). One academic reference is required. If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Months of entry

January, September

Course content

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.
Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring brand specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain exemptions towards professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • knowledge and understanding on how organisations can develop appropriate corporate branding strategies and enhance their corporate reputation.
  • knowledge of how to critically evaluate market data, trends and brand metrics to make effective decisions in different market contexts.
  • knowledge and understanding on the implications of developing marketing and brand strategies for both the customer and the organisation.

Information for international students

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our website to find out more.

Pre-Masters and foundation degrees

If you need to do a foundation or pre-Masters course to meet our course requirements please contact Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page of our website.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

For a list of our language requirements please visit our website.

If you need to do a pre-sessional English language course to meet the English requirements, please visit the pre-sessional English course page of our website.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

Fees and funding

Please view the course page for the latest course fees. Nottingham Trent University offer a number of competitive scholarships. Find out more about fees and funding.

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    If you start your Masters in September you can apply for the two-year option where you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating. Completion of a placement means you'll also qualify for a Placement Diploma in Industrial Experience.

Course contact details

Name
Nottingham Business School
Email
applications@ntu.ac.uk
Phone
+44 (0)115 848 4200